A cognitive linguist by the name of
George Lakoff has done some fascinating (and no doubt
grueling)
empirical work on metaphors in English literature. He has shown, for example, that we often conceive of the abstract in terms of the concrete: anger is an overheated fluid in a sealed vessel, emotional states are locations, relationships are repeatedly portrayed as journeys in a shared vehicle, and fascinatingly, we don’t just talk about things in this way, we may also reason using these metaphors.
Plagiarised from 'Bad Science'
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